Join Our Community

A Community for Independent Boutique Hotels, Yachts and Restaurants Across Asia that Want to Stay Independent

Since 2012, Secret Retreats has helped independent hospitality brands across Asia strengthen their visibility, sales, and international presence while preserving their individuality, soul, and freedom. We bring together boutique hotels, luxury villas, ecolodges, glamping retreats, yachts, and restaurants sharing the same values:

• authentic hospitality,
• meaningful experiences,
• sustainability,
• charm and a strong sense of place.

Independent by nature. Stronger together.

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Download the Membership Presentation Download the Membership Presentation

Why do Independent Hotels Join Secret Retreats?

Because competing alone has become increasingly difficult. Independent hospitality brands today face growing challenges - rising OTA commissions, expensive marketing, limited international visibility, complex technology, staffing pressure, and stronger competition from large hotel groups and soft brands. Secret Retreats was created to help independent properties remain competitive globally without losing their identity. We act as an extension of your team through:

• marketing and communication,
• global sales representation,
• concierge support,
• technical solutions,
• tailor-made journeys,
• and a trusted hospitality community across Asia.

Looking for More Visibility and Direct Bookings?

We help independent properties reach the right travelers worldwide. Secret Retreats promotes its members through a curated luxury travel ecosystem focused on experiential and sustainable travel in Asia. Members benefit from:

• An optimized presence on the Secret Retreats website
• International SEO and digital visibility
• A Booking Engine designed for boutique hotels
• Storytelling through destination pages, travel themes, and editorials
• Social media campaigns across Instagram, Facebook, LinkedIn, and YouTube
• Monthly newsletters reaching over 150,000 travelers
• Access to a database of more than 4,000 journalists and media contacts
• Press releases, media support, and influencer vetting
• Representation at international travel fairs and roadshows
• Global representation through partners and GSAs in key markets

More than promotion, we create association.

Each property benefits from being showcased alongside a curated collection of Asia’s most inspiring boutique hotels, villas, lodges, yachts, and restaurants. Together, we build a stronger luxury identity for independent hospitality in Asia.

Want More than Just Marketing?

Secret Retreats actively creates and sells journeys across Asia. Unlike many hotel collections, we do not simply list properties. Our Concierge and Travel Design teams create personalized journeys combining multiple member properties, authentic local experiences, wellness, gastronomy, culture, and nature.
This encourages:

• cross-selling between members,
• longer guest stays,
• direct reservations,
• and higher-value bookings.

Our services include:

• Multilingual concierge support, 7 days a week
• Reservation assistance
• Tailor-made itinerary design
• Upselling hotel experiences and services
• B2C and B2B travel planning
• Partnerships with travel advisors and tour operators
• Dedicated DMC support through “The Butler by Secret Retreats”

Members also benefit from access to a global network of approximately 6,000 travel trade contacts.

Need Better Technology and Distribution Support? We help boutique hotels simplify hospitality technology. Secret Retreats provides reservation solutions and technical support tailored to independent hospitality brands.
We support members with:

• Channel Manager integration (as a VIP partner of SiteMinder in Asia)
• Booking Engine solutions
• PMS connectivity
• Yield management tools
• Google Hotels integration
• Secured travel agent rates

Most importantly, our support is human.
We assist members with:

• setup and mapping,
• troubleshooting,
• rate strategies, distribution strategy consulting
• OTA optimization,
• and ongoing technical guidance.

Technology should help independent hotels grow — not overwhelm them.

Download our Reservation Solution Brochure Download our Reservation Solution Brochure

Looking for a Hospitality Community, Not Just a Brand Logo?

Secret Retreats is built around fellowship and collaboration. We are a community of independent hospitality owners, chefs, creators, and travel professionals who believe luxury hospitality should remain personal, meaningful, and deeply connected to local culture.
Throughout the year, we organize:

• Owners’ Retreats
• Chef Gatherings
• Sales Events
• Networking Experiences
• Community Roadshows

Members can also benefit from:

• Staff and chef exchange programs
• Shared best practices and supplier recommendations
• Training sessions and mentorship
• Internal collaboration forums
• Sustainability initiatives and workshops
• Dedicated support from our Community Manager

Relationships are at the heart of our community.

Watch a video of our gatherings

Can Luxury Hospitality Also Be Responsible?

We believe it must be. Sustainability is not a marketing trend for Secret Retreats. It is part of our DNA. We support hospitality experiences that preserve local culture, natural environments, craftsmanship, and community livelihoods.
Our members are encouraged to embrace responsible tourism practices through:

• local sourcing,
• community engagement,
• low-impact operations,
• cultural preservation,
• and long-term sustainability commitments.

Secret Retreats also supports members through sustainability partnerships, including Travelife initiatives and carbon footprint awareness programs.

We care. We think sustainably.
We believe meaningful journeys should leave only a small footprint.

Could Your Property Become Part of Secret Retreats?

We look for independently owned properties across Asia that offer:

• authentic hospitality,
• strong character,
• personalized experiences,
• attention to detail,
• and a genuine connection to their destination.

Our members typically include Boutique Hotels , Luxury Villas ,Lodges and Camps, Glamping Retreats, Heritage Properties, Private Islands, Yachts, Stand Alone Chef Owned Restaurants.Most members are intimate properties with an average of 20-30 rooms, although what matters most is spirit, quality, and philosophy.

Why Join Secret Retreats?

Since 2012:

• 200+ curated hospitality members across Asia
• 150,000+ newsletter subscribers
• 6M+ monthly social media reach
• 6,000+ travel trade contacts worldwide
• Concierge support in 7 languages
• Representation across key international markets

Join Asia’s Independent Hospitality Community

Secret Retreats was created for hospitality owners who believe luxury should remain human, meaningful, and deeply rooted in place. If your property shares these values, we would love to discover your story.
Become part of a community that values:

• authenticity over standardization,
• relationships over volume,
• and meaningful travel over mass tourism.

Ready to join the Secret Retreats Community?
Fill Up the Application Form

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Meet our Founder