Chic contemporary design, unique art pieces, elegant aesthetics and upcycled furnishings, Trunk (Hotel) is a statement in Japanese boutique hotel design and architecture. But its concept is much deeper than skin deep. Perfectly located in the iconic Shibuya district, and near Harajuku, the area is famed for cutting edge fashion and trend setting and is also a great place for café culture and restaurants. Museums, Meiji Shrine, Farmer’s Market, Harajuku’s famed ‘Cat Street’ and many cafés, bars and restaurants are all within easy walking distance from Trunk Hotel Tokyo. The 15-room Trunk (Hotel) raises the bar on Tokyo boutique hotel design and service. Set within 2 adjacent 4-storey buildings, the façade of the hotel is a cool display of grey stone, glass and black steel geometric shapes cleverly contrasted with floor width balconies literally bursting with plants and shrubs. The innovation is not limited to the exterior. The interiors are a beautiful mix of elegant Japanese aesthetics, upcycling made both beautiful and practical, and judiciously placed works of Japanese art from fabric wall hangings, washi paper art and abstract paintings. Yoshitaka Nojiri, the owner and the man behind the concept of Trunk, grew up in Shibuya and has always had his finger on the pulse of this hotbed of Japan’s lifestyle and design culture. With Trunk (Hotel) Nojiri wanted to enhance and exemplify Shibuya’s design heritage but also promote and share, with guests and patrons, his concept for a fully rounded lifestyle. Encouraging and supporting diversity and culture, something that Shibuya and Harajuku have long been famous for, promoting health and always going ‘local first’ in dining and procuring, and working with and protecting the environment, with each element complementing the other. These are the cornerstones to Nojiri’s lifestyle concept, nicely summed up in his own terminology simply as ‘socializing’, which I am sure you agree is a perfect match for a boutique hotel.