On Friday, 5 September 2025, Secret Retreats quietly yet confidently turned a page in its story. More than an expansion of a collection, the occasion marked the broadening of our vision, our teams, and the way we serve our partners.
At the heart of this next chapter stands “The Butler” — a dedicated B2B division designed for travel agencies and tour operators seeking experiences that are both elegant and deeply authentic. From Thailand to Laos, Cambodia, and Vietnam, The Butler curates seamless journeys rooted in local culture and crafted with the same care and discernment that have long defined Secret Retreats.
Fittingly, our new office in Chiang Mai was inaugurated in the spirit of Thai tradition. The morning began with a blessing ceremony led by Buddhist monks: rhythmic chanting, offerings, sprinklings of holy water, and the anointing of our doorway to invite good fortune. It was a moment of reflection and gratitude — an affirmation that growth need not come at the cost of humility or heritage.
As our collection expands, so too does our horizon. Secret Retreats remains committed to fostering meaningful connections between discerning travellers and the hidden gems of Asia, guided always by respect for local communities and a passion for authentic storytelling.
